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Communications Associate Intern - FC&FMG

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  • Internal communications to over 900 employees within the business group

  • Established monthly I&D newsletter, produced infographics tip sheets, animated videos, & blog posts

  • Revamped Communications Toolkit into a readily available resource with communication templates & guides to streamline internal communications

  • Assisted with 2018 Fall Alerts Campaign

  • Managed day-to-day operations of the APM website & conducted regular website maintenances

  • Built website profiles for Real Estate partners, pricing pages, & landing pages for special promotions

  • Produced blog posts, social media graphics & posts, & flyers

  • Created direct mail campaign & conducted A/B testing on postcard effectiveness

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Website & Marketing Manager

Events Coordinator Co-op

  • Planned & excuted 8 #imakealiving events across cities in North America averaging 250 attendees per event

  • Organized company customer dinners in different cities for CEO, executives, & team members to attend

  • Managed all social channels & used various analytical & social listening tools for reporting 

  • Conceptualized & executed design of the Podcast Movement activation

  • Directed event promo video shoot with panelists

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Canada Marketing Intern

  • Assisted with marketing & event planning of The Shoebox Project holiday campaign across Canada

  • Built, established, & managed relationships with over 60 Canadian influencers

  • Scouted & recruited ambassadors for the Bumble Honey & Queen Bee ambassador programs 

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eCommerce Merchandising Coordinator Co-op

  • Devised & executed weekly homepage strategy

  • Analyzed forecast data & Google Analytics to make informed business decisions & improve site experience

  • Built ThoughtSpot dashboards for team to use for ongoing reporting

  • Conducted market research & competitor analysis on bulk items to build a case for expanding online assortment

  • Led the redesign of CT's gift card landing page

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Freelance Social Media Consultant

  • Idea generation, strategy implementation, social media execution & management

  • Owning, planning, & maintaining content calendar for all channels

  • Identifying new opportunities for content through knowledge of social media trends, competitor research, & analyzing KPIs

  • Creating engaging digital assets & writing compelling copy to support social media content & campaigns

  • Handled the Online Assortment (OA) group inbox, daily reporting, vendor set-ups, & SKU launches

  • Analyzed order cancellations & worked with vendors to determine cause & improve cancellation rates 

  • Determined growth opportunities by examining search terms and exit rates using Google & Amazon Analytics

  • Process optimization and streamlined the OA set-up process to improve overall workflow efficiency for XF teamwork

  • Created the 2021 Test & Learn roadmap 

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Associate Manager, eCommerce Merchandising

  • Site merchandising for the Fixing division at CT

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Hi, I'm Jessie Ng!

 Associate Manager, eCommerce Merchandising @ Canadian Tire Corporation 

 Ryerson University | Bachelor of Commerce (B.Comm) - Marketing Management Co-op, Fashion Minor 

 I'm passionate about helping brands create meaningful experiences and tell impactful stories through combining 

 the use of marketing, technology, & innovation. 

 What Sets Me Apart 

Fast Learner & Self-Starter Attitude

Ability to Foster Meaningful Long-Term Connections

Positive &

Can-Do

Attitude

Ability to Adapt

to Changes &

Deal with Ambiguity

Rare Mix of Both Creative & Analytical Skills 

Highly Organized & Detail-Oriented

Curious Mindset & Constant Strive Towards Growth

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